NEO integrates Vividata into its "Connect" platform
Via its avant-garde "Connect" internal platform, NEO is able to offer its advertisers, in just a few minutes, solutions filtered according to the profile of the targets targeted by the advertisers, their purchasing behavior, the geographical location of their points of sale, in addition to a multitude of other possibilities.
NEO, which had already integrated 763 socio-demographic data, obtained via Environics, on visitors to its 500+ sites across the country, has just proceeded to the integration of 5337 data from Vividata concerning the habits of consumption of these same visitors.
This platform is the result of a major investment made by NEO to offer its customers the most relevant media solutions possible.
NEO today brings together four leading billboard networks with a total of 3,750 advertising faces in Canada: NEO SHOPPING (shopping malls), NEO ON THE GO (gas stations and convenience stores), NEO FITNESS, recently established and NEO MOBILE (mobile solutions to complement traditional poster campaigns). For more information, visit https://neo-ooh.com/
